Maersk has eliminated all direct container traffic between Asia and Northern Europe. Now, its competitor MSC is heading in the exact opposite direction.
The Swiss shipping giant has just established a new direct route between Asia and Gothenburg, which officially began on Sunday evening when the MSC Auriga docked at Gothenburg Port.
Every week, M...
Competitor counters Maersk: Launches new route between Gothenburg and Asia
Maersk, with its newly established Gemini network, has eliminated direct container traffic between Asia and Northern Europe. Meanwhile, its competitor is doing the exact opposite
'MSC Auriga' entering the Port of Gothenburg on April 6, 2025. This marks the launch of MSC's new Asia route. Photo: The Port of Gothenburg.
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